It is difficult, when striving to deliver excellence in dentistry, to compare fees with other professionals. There are many "tools" that can give you feedback as you attempt to appropriately set your fees. There are many stakeholders in your practice that are impacted by your fee decisions: doctor, staff, family, and patients. Are you sure that you and your staff are being fairly compensated for your care, skill and judgment? We've listened to the concerns of literally thousands of dentists and would like to offer Profitability Coaching to help remedy this concern.

While at The Pankey Institute, we did Practice Operations Studies in 1993, 1994, 1996, 1998, 2000, and 2003. After studying the comparative results of 1993 - 1998, it became apparent that profitability, in the practices we were privileged to study, was under great pressure. We designed and developed The Pricing Analysis Report (PAR) program as a way of helping the dentist evaluate what they are charging for their services as compared to a national data base that is Zip Code (first three digits) specific. We are very glad to be able to offer this valuable service to you, in conjunction with The Pankey Institute, as part of our value-added Profitability Coaching.

Profitability Coaching will include a thorough financial assessment of your practice and an evaluation of the impact of enhancing your fees, along with other supportive processes that provide feedback needed to appropriately alter and monitor the adjusting of your fees.

Profitability Coaching combines the use of the PAR Report with additional feedback and individualized coaching on the positioning of your fees relative to your marketplace, the analysis of fees based on time management, and incorporating the analysis of the percentages from your Management Income Statement. Combining all the above in the context of a uniquely individualized, relationship-based, values-driven, fee-for-service practice of dentistry will lead you to appropriately valuing and setting fees for your services to benefit all stakeholders, patients included.

Many dentists find it difficult to determine the appropriate fee, or even compare fees, especially when there are so many micro-economic geographic sections in the United States. At times, this situation can be made even more difficult when you, as a professional, are striving to provide a superior service for your patient/client.

Simply give us your fees for all the ADA codes you use, the annual frequency of use of each code, and your Zip Code. The Business Systems Development Department of The Pankey Institute will then generate the PAR portion for us. We will then spend time analyzing your PAR, your practice operations numbers, and your fees compared with other fees in your local area and the potential financial impact of the changes you might desire. Note that, unlike other pricing data programs, you will come to see the financial impact of adjusting your fees.

Our Profitability Coaching Program has resulted in positive benefits for participants. After looking at literally hundreds of these reports, we have found it easy to uncover substantial money that could have gone to your bottom line. This has enabled many participants to fully fund their retirement plans, manage their practices toward greater profitability and patient satisfaction, build and develop new office space, and more appropriately reward the efforts of the total dental team.

For the nominal fee of $1250, you will receive your personalized PAR, intensive individualized analysis, and Profitability Coaching. Via telephone consultation with us, we will discuss the results of the report and our analysis. We also will discuss the best options for your practice, and we will plan a strategic response to your present situation. To enter the Profitability Coaching Program, just complete and return the attached registration form or register via e-mail using the form below. For more information, call Rich Green at Evergreen Consulting Group, Inc 239-472-7295 or email us at: rich@evergreenconsultinggroup.com.

Statement focused on percentages, and PAR, I found I had a clear picture of my relative value and where my fees could go. Thank you for such an objective tool. After comparing my fees with percentiles in my local area, I am making several adjustments to my advantage. I know I have a sound basis for doing so."